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The social CRM strategy is made only for the big guys?

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The social CRM strategy is made only for the big guys?

 In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The...

The story of CRM through my own interpretation of the facts. (Part three)

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The story of CRM through my own interpretation of the facts! (Part three)

Here is the third and final part of the story of CRM through my own interpretation of the facts. Happy Reading! Chapter 9: xRM xRM is the capacity to use applications such as CRM as a conception platform for business solutions. I have conceptualized as many xRM...

The story of CRM through my own interpretation of the facts. (Part two)

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The story of CRM through my own interpretation of the facts. (Part two)

Following chapters 1 to 4, this second part chapters 5 to 8 resumes the story of CRM through my own interpretation of the facts. Happy reading!   Chapter 5: The integration of office productivity suites The developers of the contact management software, quickly...

The story of CRM through my own interpretation of the facts. (Part one)

Read more

The story of CRM through my own interpretation of the facts. (Part one)

When my colleague, boss and friend Felix Robitaille asked me to participate in the XRM Vision blog, I was immediately drawn to use humor and simplicity as a means of sharing my thoughts and my experience of CRM. My first set of articles, will introduce the twelve...

XRM Vision Blog Launch

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XRM Vision Blog Launch

Hello Everyone, In October 2006, I started blogging on a personal level. At the time, I was involved in an international cooperation project based in Sri Lanka. My friend Sylvain Tremblay said: “Felix, you should write a blog in order to share your experience with...

The social CRM strategy is made only for the big guys?

Read more

The social CRM strategy is made only for the big guys?

 In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The...

The story of CRM through my own interpretation of the facts. (Part three)

Read more

The story of CRM through my own interpretation of the facts! (Part three)

Here is the third and final part of the story of CRM through my own interpretation of the facts. Happy Reading! Chapter 9: xRM xRM is the capacity to use applications such as CRM as a conception platform for business solutions. I have conceptualized as many xRM...

The story of CRM through my own interpretation of the facts. (Part two)

Read more

The story of CRM through my own interpretation of the facts. (Part two)

Following chapters 1 to 4, this second part chapters 5 to 8 resumes the story of CRM through my own interpretation of the facts. Happy reading!   Chapter 5: The integration of office productivity suites The developers of the contact management software, quickly...

The story of CRM through my own interpretation of the facts. (Part one)

Read more

The story of CRM through my own interpretation of the facts. (Part one)

When my colleague, boss and friend Felix Robitaille asked me to participate in the XRM Vision blog, I was immediately drawn to use humor and simplicity as a means of sharing my thoughts and my experience of CRM. My first set of articles, will introduce the twelve...

XRM Vision Blog Launch

Read more

XRM Vision Blog Launch

Hello Everyone, In October 2006, I started blogging on a personal level. At the time, I was involved in an international cooperation project based in Sri Lanka. My friend Sylvain Tremblay said: “Felix, you should write a blog in order to share your experience with...