4 ways BI can improve the adoption of your CRM
Imagine having the best CRM ever, one that allows you to accurately assess and predict your performances. This creates an almost perfect scenario, because unless it is founded on a plan for user adoption, this perfect CRM will never achieve the expected results. Above all technologies, lies people. Even the best CRM requires a big […]
Top 5 CRM obstacles that can be solved using business intelligence
A good CRM is meant to help your company surpass itself. From improving customer experience to gaining greater profits, the benefits no longer need to be proven. However, 30% to 50% of companies still do not achieve the expected results using their CRM. What is it that could be preventing your company from accessing the […]
What is business intelligence?
Decision support system, BI, business intelligence are among the many synonyms that are used when discussing business intelligence. The large amount of accurate data that has become more accessible, allows business intelligence to go further. But what exactly is business intelligence, where does it come from, and how can it help you? From a series […]