Digital transformation

Our 5 most popular articles of the year

by Patricia Rivas • 22 January 2019

It is good to look back on the highlights of the past year as 2019 begins. Here is a list of the articles that interested you the most in 2018.  5- 5 Quebec-born companies that achieved a successful digital transformation  If you had to name companies that shine because of their digital strategy, Amazon, Uber […]


How can you create a sustainable vision of change within your company

How can you create a sustainable vision of change within your company?

by David Brochu • 3 January 2019

One of the first steps in having an impact on your human resources if your company is considering implementing a new CRM solution or any other technological transformation, is to have a clear vision of change.  Having a common vision will guide everyone down the right path. Your employees will be more likely to adopt […]


The 9 best management practices

The 9 best change management practices

by David Brochu • 2 January 2019

With rapid growth of technologies, companies have no choice but to adapt themselves to the new demands and expectations of their clients. The implementation of a new CRM solution is often at the heart of their transformation. Most technological projects do not achieve the set goals.   In a great majority of cases it is the […]


5 ways investing in change management will lead your technological projects to success

by David Brochu • 21 December 2018

  You have found the best CRM solution for your company. You have invested tens if not hundreds of thousands of dollars on its implementation. But what happens if in the end the users do not use it? Your efforts will have been useless.  This is a reality for many companies:  Only 64% of projects […]


5 artificial intelligence applications that will transform your CRM

by Patricia Rivas • 9 July 2018

It is often said that artificial intelligence (AI) will revolutionize the way companies do business in the years to come. Many companies are already using AI applications that are significantly transforming their opportunities. These companies can now analyze their customer interactions with a depth and speed that has never been seen before. However, not all […]


6 ways of modernizing your CRM to improve the experience of your customers and ensure a successful digital transformation

by Patricia Rivas • 20 June 2018

More than two decades have passed since the first CRM software. CRM services were initially meant to be used as tools to manage marketing, sales and customer service teams. Today, their approach is more global and customer-focused. The introduction of the internet, the cloud, mobile application, and artificial intelligence (AI), have made the CRM possibilities […]


8 key steps for a successful digital transformation in your company

by Patricia Rivas • 1 June 2018

Sooner or later, every company must undergo a digital transformation if they want to stay in line with technological change. Despite all the efforts and investments to modernize their processes, some companies are unable to meet the new expectations of the market. How do you reach the anticipated results and adapt yourself to an increasingly […]


12 ways to create a culture of innovation in your company

by Patricia Rivas • 31 May 2018

Innovation plays an essential role in the success of your company. With the accelerated evolution of digital technologies, companies must be creative and flexible if they want to meet the expectations of their clients. Nice concept, right? But the reality is that transforming your company into an innovation lab is not such an easy feat.  […]


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