Growth and transformation

3 simple ways using BI can change the customer experience 

by David Brochu • 1 September 2018

The quality of the customer experience is crucial in gaining the loyalty of your clients. However, many companies do not optimize their customer experience. According to a Forrester study made in 2015, nearly 40% of companies believe that improving their customer experience is one of the biggest CRM issues they face. A bad customer service does not have […]


How to use business intelligence to make decisions that are based on facts

by David Brochu • 16 August 2018

Since the important information is not always accessible when crucial decisions need to be made, many managers must resort to using their instinct. Having access to quality data helps make better decisions. Paired up with artificial intelligence, business intelligence will even allow you to choose the best candidates by reducing biases. Of course, the nifty […]


Using business intelligence to acquire a single version of the truth

Using business intelligence to acquire a single version of the truth

by David Brochu • 14 August 2018

In 2015, a Forrester survey asked the following question; “What are the biggest obstacles encountered by your company when wanting to improve your customer management skills?” This survey was answered by 251 professionals working on a CRM project over a period of 3 years. And among the various CRM obstacles mentioned in the response choices, […]


Top 5 CRM obstacles that can be solved using business intelligence

by Patricia Rivas • 27 July 2018

A good CRM solution is meant to help your company surpass itself. From improving customer experience to gaining greater profits, the benefits no longer need to be proven. However, 30% to 50% of companies still do not achieve the expected results using their CRM system.  What is it that could be preventing your company from […]


What is business intelligence ?

by Patricia Rivas • 25 July 2018
What is business intelligence? Decision support system, BI, business intelligence are among the many synonyms that are used when discussing business intelligence. The large amount of accurate data that has become more accessible, allows business intelligence to go further. But what is it exactly? And how can it help you? What exactly is business intelligence? [...]
What is digital transformation and why does it have such an impact on your company

What is digital transformation and why does it have such an impact on your company?

by Patricia Rivas • 15 May 2018

“Digital transformation” has been one of the most popular topics in business conferences for some time now. There are even tradeshows that are entirely dedicated to this matter, an example is the one that was held in Montreal a couple of days ago (in which we held our own conferences and dug deeper into this […]


Increase your CRM maturity: 5 benefits of having automated marketing campaigns.

by Patricia Rivas • 20 March 2018

More and more companies use automated marketing processes. This is not surprising when considering that employees who work in a marketing department will devote 16hrs/week performing repetitive tasks. Automating these actions will make the company gain some precious time. A potential client has subscribed to your newsletter? Your CRM will immediately send them an email! […]


Improve the maturity of your CRM; The best practices to optimize the management processes of your customer service.

by Patricia Rivas • 5 March 2018

Following our last seminar and series of articles on the maturity of client relations management, a great number of you reached out to us asking to know more about what practices need to be used to improve the maturity of your CRM.  This incited us to provide you with a more in-depth introduction to some […]


Artificial intelligence glossary: a few essential concepts

by Patricia Rivas • 15 February 2018

Artificial intelligence is a word that is currently rolling off everyone’s tongue. Although it has been around for over sixty years, AI is the expression of the hour. Sometimes using the terms “machine learning”, “deep learning” or “algorithms” as synonyms, the media hype surrounding AI would have every reason to cause skepticism. The fact remains […]


It is time to measure the profitability of your sales and marketing efforts.

by Patricia Rivas • 17 January 2018

Most companies with an online presence, have tools that allow them to measure the impact of their marketing efforts. Whether it be Google Analytics, Hotjar, Hubspot or other available tools, there are many available solutions which enable marketers to quantify the results of their efforts. Unless the transaction is also done online, the functionality of […]



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