XRM Vision has been selected for the Parcours innovation PME Montréal

by Patricia Rivas • 2 February 2019

We are proud to have been selected to participate in the 2019 edition of the Parcours innovation PME Montréal.  Every year, this unique event brings together 40 Montreal entrepreneurs who demonstrate a strong potential for growth. This gathering is aimed at innovative SMEs that are seeking new business solutions and who wish to find support concerning a specific issue.   Our current growth may be limited to the number of […]

Full employment in Quebec: The recruitment strategies used by XRM Vision to address the shortage of skilled labour

by Patricia Rivas • 11 June 2018

The job market is booming in Quebec. With unemployment being only at 6%, this province is seeing its lowest rate in decades. While in 2010, the percentage of unemployed Quebecers was 8%, it dropped to 6% in 2017 and to 5.6% in 2018! For the first time in 30 years: Can we discuss full employment; […]

Increase your CRM maturity: 5 benefits of having automated marketing campaigns.

by Patricia Rivas • 20 March 2018

More and more companies use automated marketing processes. This is not surprising when considering that employees who work in a marketing department will devote 16hrs/week performing repetitive tasks. Automating these actions will make the company gain some precious time. A potential client has subscribed to your newsletter? Your CRM will immediately send them an email! […]

A few essential features of Dynamics 365

by Patricia Rivas • 25 January 2018

The choices of CRMs to choose from have multiplied over the years. As shown in our previous article on how to choose the right CRM. The strategy behind what CRM to choose as well as your needs, will vary from one company to the next. Faced with these same choices, XRM Vision decided to specifically […]

Convincing your CFO that a good CRM is a smart investment

by Patricia Rivas • 11 December 2017

If you oversee sales or marketing, then you are probably already convinced of the benefits a CRM brings. Your colleagues in customer service, operations and human resources probably all support your decision to use this solution.  However, launching the implementation of a complete solution such as Dynamics 365 requires the support and approval of your […]

Analyzing the maturity of processes in the context of a CRM implementation

by Patricia Rivas • 4 December 2017

As previously mentioned in our article which describes the Capability Maturity Matrix, or CMM, assessing the maturity level of sales marketing and customer management processes is a key step in establishing a CRM solution. This assessment will give a better understanding of the robustness of CRM-supported processes and the employee commitment that comes with them. If […]

Do you know the maturity levels of your CRM?

by David Brochu • 27 November 2017

Although companies are working hard to implement powerful CRM solutions, more than 47% consider the implementation of their solution to be a failure.  Why such a low success rate even when these companies choose the right solution and implement it by following all the recommended steps? The problem stems mostly from the misidentification of objectives […]

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