Marketing

How to run an A/B test in a marketing campaign with Microsoft Dynamics 365 for Marketing?

by Patricia Rivas • 21 May 2019

Microsoft Dynamics 365 for Marketing is a powerful tool. It allows you to conduct complex marketing campaigns directly from your Dynamics Customer Engagement portal. However, right now as this article is being written, Microsoft Dynamics 365 still lacks an essential function for any marketing campaign which is the capacity to run an A/B test (or split test). […]


Optimize your marketing team practices with a new model (account/contact/lead vs opportunity)

by Patricia Rivas • 16 April 2018

How to ensure that the main entities of Microsoft Dynamics 365 Customer Engagement (CRM) interact to meet the operational needs of the business? It is an issue that has been at the heart of many discussions and is all the more relevant to current business needs and practices. Following the issue raised by Steve Mordue, we would like to […]


Increase your CRM maturity: 5 benefits of having automated marketing campaigns.

by Patricia Rivas • 20 March 2018

More and more companies use automated marketing processes. This is not surprising when considering that employees who work in a marketing department will devote 16hrs/week performing repetitive tasks. Automating these actions will make the company gain some precious time. A potential client has subscribed to your newsletter? Your CRM will immediately send them an email! […]


It is time to measure the profitability of your sales and marketing efforts.

by Patricia Rivas • 17 January 2018

Most companies with an online presence, have tools that allow them to measure the impact of their marketing efforts. Whether it be Google Analytics, Hotjar, Hubspot or other available tools, there are many available solutions which enable marketers to quantify the results of their efforts. Unless the transaction is also done online, the functionality of […]


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