XRM Vision

XRM Vision 2019 Growth 500

XRM Vision Ranks No. 146 on the 2019 Growth 500

by Patricia Rivas • 16 September 2019

   – Canadian Business unveils annual list of Canada’s Fastest-Growing Companies –  We are happy to announce that today, Canadian Business and Maclean’s ranked XRM Vision No. 146 on the annual Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue growth. Growth 500 […]


How to measure the pertinent results with BI

How to measure the pertinent results with BI

by David Brochu • 12 September 2018

What does a manager want to know when reading the submitted company report? In most cases, the main question will be “Is everything okay?” This question, however, cannot always be answered. Many companies do not have the tools required to measure the pertinent results. This makes it impossible to know if a company is thriving […]


Artificial intelligence glossary: a few essential concepts

by Patricia Rivas • 15 February 2018

Artificial intelligence is a word that is currently rolling off everyone’s tongue. Although it has been around for over sixty years, AI is the expression of the hour. Sometimes using the terms “machine learning”, “deep learning” or “algorithms” as synonyms, the media hype surrounding AI would have every reason to cause skepticism. The fact remains […]


Do you feel as though your marketing messages are not getting through?

by Félix Robitaille • 9 June 2017

One of the biggest challenges an organization will face is determining what tactics or technologies will help them reach their client experience objectives. It is commonly one element that is identified as a differentiator between competitors, so many organizations strive to improve it but few can define what that means. Defining what it means to […]


The social CRM strategy is made only for the big guys?

by David Brochu • 26 March 2014

 In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The following video (Gatorade Mission Control) is a testimony of the multiple and […]


The social CRM strategy is made only for the big guys?

by David Brochu • 26 March 2014

 In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The following video (Gatorade Mission Control) is a testimony of the multiple and […]


The story of CRM through my own interpretation of the facts. (Part one)

by David Brochu • 15 December 2013

When my colleague, boss and friend Felix Robitaille asked me to participate in the XRM Vision blog, I was immediately drawn to use humor and simplicity as a means of sharing my thoughts and my experience of CRM. My first set of articles, will introduce the twelve chapters based on the story of CRM through […]


The story of CRM through my own interpretation of the facts. (Part two)

by David Brochu • 4 December 2013

Following chapters 1 to 4, this second part chapters 5 to 8 resumes the story of CRM through my own interpretation of the facts. Happy reading!   Chapter 5: The integration of office productivity suites The developers of the contact management software, quickly tried to link the office productivity suites (Office, word perfect) with their […]


XRM Vision Blog Launch

by David Brochu • 12 February 2013

Hello Everyone, In October 2006, I started blogging on a personal level. At the time, I was involved in an international cooperation project based in Sri Lanka. My friend Sylvain Tremblay said: “Felix, you should write a blog in order to share your experience with us.” Having quickly put the technological component into place, I […]


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