XRM Vision

Vanessa Cherenfant – Inclusive Innovation

by Patricia Rivas • 13 August 2021

Vanessa Cherenfant, an engineer by training, transforms companies through technology. She is also committed to the transformation of society through inclusivity. While more and more women have been involved in technology in the last few years, where are we when it comes to the inclusion of other forms of diversity? We interviewed Vanessa Cherenfant, who […]


XRM Vision places No. 254 on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies

by Cindy Honoré • 25 September 2020

XRM Vision is pleased to announce it placed No 254 on the 2020 Report on Business ranking of Canada’s Top Growing Companies.  Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. XRM Vision earned its spot with three-year growth of 155%.   Customer Engagement, Power Apps as well as TANDEM have propelled XRM Vision to this growth. This success is […]


Improve the maturity of your CRM; The best practices to optimize the management processes of your customer service.

by Patricia Rivas • 5 March 2018

Following our last seminar and series of articles on the maturity of client relations management, a great number of you reached out to us asking to know more about what practices need to be used to improve the maturity of your CRM.  This incited us to provide you with a more in-depth introduction to some […]


It is time to measure the profitability of your sales and marketing efforts.

by Patricia Rivas • 17 January 2018

Most companies with an online presence, have tools that allow them to measure the impact of their marketing efforts. Whether it be Google Analytics, Hotjar, Hubspot or other available tools, there are many available solutions which enable marketers to quantify the results of their efforts. Unless the transaction is also done online, the functionality of […]


Analyzing the maturity of processes in the context of a CRM implementation

by Patricia Rivas • 4 December 2017

As previously mentioned in our article analyzing the maturity of processes in the context of a CRM implementation which describes the Capability Maturity Matrix, or CMM, assessing the maturity level of sales marketing and customer management processes is a key step in establishing a CRM solution. This assessment will give a better understanding of the robustness […]


Do you feel as though your marketing messages are not getting through?

by Félix Robitaille • 9 June 2017

One of the biggest challenges an organization will face is determining what tactics or technologies will help them reach their client experience objectives. It is commonly one element that is identified as a differentiator between competitors, so many organizations strive to improve it but few can define what that means. Defining what it means to […]


The social CRM strategy is made only for the big guys?

by David Brochu • 26 March 2014

 In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The following video (Gatorade Mission Control) is a testimony of the multiple and […]


The social CRM strategy is made only for the big guys?

by David Brochu • 26 March 2014

 In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The following video (Gatorade Mission Control) is a testimony of the multiple and […]


The story of CRM through my own interpretation of the facts. (Part one)

by David Brochu • 15 December 2013

When my colleague, boss and friend Felix Robitaille asked me to participate in the XRM Vision blog, I was immediately drawn to use humor and simplicity as a means of sharing my thoughts and my experience of CRM. My first set of articles, will introduce the twelve chapters based on the story of CRM through […]


The story of CRM through my own interpretation of the facts! (Part three)

by David Brochu • 15 December 2013

Here is the third and final part of the story of CRM through my own interpretation of the facts. Happy Reading! Chapter 9: xRM xRM is the capacity to use applications such as CRM as a conception platform for business solutions. I have conceptualized as many xRM solutions as I have traditional CRM solutions. The […]



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