XRM Vision

Business objects vs business intelligence

Difference between business objects vs business intelligence

by Digitad • 13 September 2022

With the rise of business intelligence (BI) and big data, each function of BI software plays a significant role in gathering and presenting company data analytics and statistics. Defining and using usable business objects (BO) aligned with company goals is key to meeting business needs. So, what is the difference between business objects vs business intelligence? While Business […]


Difference between business intelligence and predictive analytics

Difference between business intelligence and predictive analytics

by Digitad • 13 September 2022

When it comes to handling, sorting, and understanding the data at your disposal, both business intelligence (BI) and predictive analytics provide tools and techniques to enhance productivity and deliver products at the right time. While businesses have been using BI to make better business decisions, predictive analytics has remained less common. Let’s explore the difference between BI and […]


picture of a marketing strategy chart

Why adopt business intelligence in your marketing strategy?

by Digitad • 13 September 2022

Companies know the importance of using marketing initiatives to further their business objectives. However, using incomplete or incorrect data can have the opposite effect. Implementing a good business intelligence marketing strategy allows companies to pull relevant customer insights to drive successful marketing campaigns and make better business decisions. What is business intelligence, and why does it matter? […]


Team meeting for a CRM strategy to improve their business

CRM Strategy: How It Can Benefit Your Business

by Digitad • 13 September 2022

CRM, or customer relationship management, involves managing and improving customer interaction. It helps you shift from the old buyer-seller model emphasizing transactions to a more customer-centric model. As such, it’s essential to create a strategy that will let you achieve the best results. What Is a CRM Strategy? A customer relationship management strategy aims to improve customer […]


Project Management and Project Operations: A Practical Guide for the Growing Company

by Patricia Rivas • 7 September 2022
Project Management and Project Operations: A Practical Guide for the Growing Company With more and more companies moving towards project-centric business models, project management has become one of the most fundamental aspects of the modern business landscape. The way a project is run has ripple effects across entire organizations, which is why effective project management [...]

Doha Laghrari: Making Seamless Connections

by Patricia Rivas • 25 July 2022

A qualified engineer, Doha Laghrari draws up projects on a daily basis that drive her team and her clients. While she weaves with them their success through technology, our expert also knits strong links with two needles. Meet a rigorous leader who is reviving and rethinking an ancestral tradition.   Needles are clicking again; knitting […]


A computer showing statistics related to business intelligence in digital marketing

Can business intelligence boost your digital marketing?

by Digitad • 11 July 2022

Leveraging the power of business intelligence (BI) can provide data-driven insights to identify customer trends and measure the effectiveness of your digital marketing efforts. These are powerful benefits of using business intelligence in digital marketing to improve your end goals. Which benefits of using business intelligence in digital marketing ? Helps with creating more innovative strategies With […]


Illustration of the benefits and challenges of a business intelligence solution

Business intelligence benefits and challenges

by Digitad • 11 July 2022

Business intelligence (BI) technologies have revolutionized the way organizations process and analyze business insights. This approach to data analysis allows companies to make data-driven business decisions to achieve their goals. Below, let us look at some business intelligence benefits and challenges, but first, let’s identify what BI is. What is business intelligence (BI)? A business intelligence solution […]


CRM Best Practices for Sales Opportunity Management

by Patricia Rivas • 20 March 2018

What are the best practices to increase the CRM maturity of your business processes (sales, marketing, customer service processes, etc.)? After introducing the sound practices that will improve your customer service management, we continue this series by providing you with practices that will maximize the management of your sales opportunity. The efficiency of a company […]


microsoft dynamics 365 features

A few essential features of Dynamics 365 and theirs benefits

by Patricia Rivas • 25 January 2018

The choices of CRM systems have multiplied over the years. As shown in our previous article on how to choose the right CRM. The strategy behind what CRM to choose as well as your needs, will vary from one company to the next. Faced with these same choices, XRM Vision decided to specifically develop Dynamics […]



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