XRM Vision

Group Insurance Brokers: Assess Your Business Processes
As group insurance brokers, addressing change is essential, if not fundamental. With the advent of Bill 141 and a market disrupted by the pandemic, matching the competition is no longer enough. Now is the time to adjust to current developments and modernize your business processes. The group insurance brokerage industry is at stake. Therefore, to survive in this new complex environment, group insurance brokers must pivot quickly, especially in order to: Retrieve all […]

XRM Vision places No. 120 on the annual Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies
For the second year in a row, we are happy to announce that today, Canadian Business and Maclean’s ranked XRM Vision No. 120 on the annual Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue growth. Growth 500 winners are profiled in a special print issue […]

XRM Vision places No. 254 on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies.
XRM Vision is pleased to announce it placed No. 254 on the 2020 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. XRM Vision earned its spot with three-year growth of 155%. Customer Engagement, Power Apps as well as TANDEM have propelled XRM Vision to this growth. This success is also a reflection […]

Do you feel as though your marketing messages are not getting through?
One of the biggest challenges an organization will face is determining what tactics or technologies will help them reach their client experience objectives. It is commonly one element that is identified as a differentiator between competitors, so many organizations strive to improve it but few can define what that means. Defining what it means to […]
The social CRM strategy is made only for the big guys?
In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The following video (Gatorade Mission Control) is a testimony of the multiple and […]
The social CRM strategy is made only for the big guys?
In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The following video (Gatorade Mission Control) is a testimony of the multiple and […]
The story of CRM through my own interpretation of the facts. (Part one)
When my colleague, boss and friend Felix Robitaille asked me to participate in the XRM Vision blog, I was immediately drawn to use humor and simplicity as a means of sharing my thoughts and my experience of CRM. My first set of articles, will introduce the twelve chapters based on the story of CRM through […]
The story of CRM through my own interpretation of the facts. (Part two)
Following chapters 1 to 4, this second part chapters 5 to 8 resumes the story of CRM through my own interpretation of the facts. Happy reading! Chapter 5: The integration of office productivity suites The developers of the contact management software, quickly tried to link the office productivity suites (Office, word perfect) with their […]
XRM Vision Blog Launch
Hello Everyone, In October 2006, I started blogging on a personal level. At the time, I was involved in an international cooperation project based in Sri Lanka. My friend Sylvain Tremblay said: “Felix, you should write a blog in order to share your experience with us.” Having quickly put the technological component into place, I […]