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Our 5 most popular articles of the year

by Patricia Rivas • 22 January 2019

It is good to look back on the highlights of the past year as 2019 begins. Here is a list of the articles that interested you the most in 2018.  5- 5 Quebec-born companies that achieved a successful digital transformation  If you had to name companies that shine because of their digital strategy, Amazon, Uber […]


The 6 key ingredients of an efficient client acquisition process

by David Brochu • 30 October 2017

By Félix Robitaille, President To achieve continuous growth, a company must constantly acquire new clients and contracts. Since you certainly do not want your success to rely solely on your employees, these goals must be achieved beyond the talent of your sales agents. It is essential for you to develop an efficient client acquisition process. […]


When your client works for you and the benefits of having an efficient portal

by David Brochu • 26 October 2017

By Félix Robitaille Your clients certainly do not enjoy having to call you for the slightest question. Also, a manager, will not reap any benefits by creating a big customer service team just to have them answer the same questions repeatedly. The above statement, demonstrates one of the biggest benefits in creating a self-service client […]


Is your success built upon your employees?

by David Brochu • 5 October 2017

By Félix Robitaille, President Too many companies see their growth being halted by the departure of their best business developer or a change in the sales team leadership. Often, the performance of a few sales representatives will allow you to exceed your company’s growth objectives. Behind the last statement, hides a major problem: Your company […]


4 key factors to ensure a successful implementation of your CRM

by David Brochu • 28 September 2017

Only 37% of CRM implementation projects are successful. This is a harsh reality considering all the investment both in time and money a project like this requires. Not to mention that a CRM is an essential tool for the management of your company’s growth. How can you be certain that you will be amongst the […]


Do you feel as though your marketing messages are not getting through?

by Félix Robitaille • 9 June 2017

One of the biggest challenges an organization will face is determining what tactics or technologies will help them reach their client experience objectives. It is commonly one element that is identified as a differentiator between competitors, so many organizations strive to improve it but few can define what that means. Defining what it means to […]


The social CRM strategy is made only for the big guys?

by David Brochu • 26 March 2014

 In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The following video (Gatorade Mission Control) is a testimony of the multiple and […]


The social CRM strategy is made only for the big guys?

by David Brochu • 26 March 2014

 In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The following video (Gatorade Mission Control) is a testimony of the multiple and […]


The story of CRM through my own interpretation of the facts. (Part one)

by David Brochu • 15 December 2013

When my colleague, boss and friend Felix Robitaille asked me to participate in the XRM Vision blog, I was immediately drawn to use humor and simplicity as a means of sharing my thoughts and my experience of CRM. My first set of articles, will introduce the twelve chapters based on the story of CRM through […]


The story of CRM through my own interpretation of the facts! (Part three)

by David Brochu • 15 December 2013

Here is the third and final part of the story of CRM through my own interpretation of the facts. Happy Reading! Chapter 9: xRM xRM is the capacity to use applications such as CRM as a conception platform for business solutions. I have conceptualized as many xRM solutions as I have traditional CRM solutions. The […]



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