While the group insurance brokerage industry appears to remain stable for the most part, some aspects of the industry are undergoing major transformations: increasing adoption of new technologies, mergers and acquisitions, emphasis on some types of benefits spurred by the pandemic, etc. How do brokerages react to these transformations?


Do they embrace these trends by adopting, for instance, new digital tools? Do they keep the same business model or change it to differentiate themselves from other brokerages? Based on interviews with 30 employee benefits brokers across Canada, this white paper sheds light on the following topics:

  • Key goals and challenges faced by group insurance brokers
  • The different segments and business models of group insurance brokerages
  • How advanced are brokerages of different sizes and different regions in their digital transformation?

Read the full article and learn about the latest developments in the Canadian group insurance brokerage industry.

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