The XRM Vision team is expanding once again! We are pleased to announce the appointment of Valérie Durand as Product Owner. 

In her new role, Valérie Durand will be responsible for implementing a product development strategy based on a long-term vision. She will lead several projects simultaneously: from the initial idea to the marketing of new products, as well as new services and business models. 

This marketing project manager comes to us with an impressive background of achievements. Starting with a bachelor’s degree, she obtained in Business Administration Marketing at HEC and a master’s degree in business administration she most recently completed at the Universidad Carlos III of Madrid in Spain, Valérie Durand is driven by an incredible thirst for knowledge.  

Her eagerness to surpass herself led her to Newcastle in England where she managed all of the marketing activities for various B2B firms. Alongside her entrepreneurial spirit, Valérie has been working on her own since the beginning of time as a digital marketing consultant for clients from one side of the Atlantic Ocean to another. 

If she is not occupying her time developing new marketing opportunities, it might be because she has immersed herself in a Spanish grammar book. If this is not the reason, then it means that she has gone on an adventure.  Valérie Durand is not afraid of anything, whether it is exploring the Old Continent, backpacking to museums in major cities, jiggling in an Irish pub or walking through Spain in sandals. In winter, do not be surprised to see this Villeray neighbourhood resident on the ice rink at Jarry Park. And sometimes she also likes to enjoy meatballs at Ikea.  

With her sharp mind, her flair for an opportunity, her keen eye for incongruous details and her negotiating skills, we are grateful that she did not choose the legal profession instead, which was her plan B career! Because we are more than happy to have her among us!   

Combined with the recent appointments of Anne-Claire Oger and François Lamarche to our great team, there is no doubt that the multiple skills Valérie Durand brings along with her contagious determination (especially for going Zero Waste!) will be an incredible asset for XRM Vision and our customers!  

Please join us in wishing her all the success she deserves in her new position!   

Welcome to the team, Valérie!