data
Difference between business objects vs business intelligence
With the rise of business intelligence (BI) and big data, each function of BI software plays a significant role in gathering and presenting company data analytics and statistics. Defining and using usable business objects (BO) aligned with company goals is key to meeting business needs. So, what is the difference between business objects vs business intelligence? While Business […]
Difference between business intelligence and predictive analytics
When it comes to handling, sorting, and understanding the data at your disposal, both business intelligence (BI) and predictive analytics provide tools and techniques to enhance productivity and deliver products at the right time. While businesses have been using BI to make better business decisions, predictive analytics has remained less common. Let’s explore the difference between BI and […]
Why adopt business intelligence in your marketing strategy?
Companies know the importance of using marketing initiatives to further their business objectives. However, using incomplete or incorrect data can have the opposite effect. Implementing a good business intelligence marketing strategy allows companies to pull relevant customer insights to drive successful marketing campaigns and make better business decisions. What is business intelligence, and why does it matter? […]
CRM Strategy: How It Can Benefit Your Business
CRM, or customer relationship management, involves managing and improving customer interaction. It helps you shift from the old buyer-seller model emphasizing transactions to a more customer-centric model. As such, it’s essential to create a strategy that will let you achieve the best results. What Is a CRM Strategy? A customer relationship management strategy aims to improve customer […]
Can business intelligence boost your digital marketing?
Leveraging the power of business intelligence (BI) can provide data-driven insights to identify customer trends and measure the effectiveness of your digital marketing efforts. These are powerful benefits of using business intelligence in digital marketing to improve your end goals. Which benefits of using business intelligence in digital marketing ? Helps with creating more innovative strategies With […]
Business intelligence benefits and challenges
Business intelligence (BI) technologies have revolutionized the way organizations process and analyze business insights. This approach to data analysis allows companies to make data-driven business decisions to achieve their goals. Below, let us look at some business intelligence benefits and challenges, but first, let’s identify what BI is. What is business intelligence (BI)? A business intelligence solution […]
What Are Business Intelligence Tools?
Now, more than ever, businesses are collecting vast amounts of business data. This data is used to better understand what is happening inside and outside the organization. Yet, collecting and analyzing unstructured data can be complicated and prevent companies from making the best business decisions. Business intelligence tools (BI tools) help managers and decision-makers make informed decisions and achieve business […]
Business intelligence and data warehousing best practices
Best practices in business intelligence and data warehousing Business intelligence (BI) and data warehousing practices are strategically used to help companies bring their business objectives to the next level. With the advancement of technology, organizations have discovered cost-savings benefits and increased productivity by implementing BI. BI platforms allow companies to access data analytics of their business users and […]
InsideView Insights: 3 secrets to smarter sales
Are you a B2B business leader? If you are, you need to know how to expand your market and stand out from the competition. How can you stay on top of promising opportunities? There are a few available solutions that use real-time data to help close more sales. One solution that might work for you: […]
4 ways BI can improve the adoption of your CRM
Imagine having the best CRM ever, one that allows you to accurately assess and predict your performances. This creates an almost perfect scenario, because unless it is founded on a plan for user adoption, this perfect CRM will never achieve the expected results. Above all technologies, lies people. Even the best CRM requires a big […]
