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How to measure the pertinent results with BI

How to measure the pertinent results with BI

by David Brochu • 12 September 2018

What does a manager want to know when reading the submitted company report? In most cases, the main question will be “Is everything okay?” This question, however, cannot always be answered. Many companies do not have the tools required to measure the pertinent results. This makes it impossible to know if a company is thriving […]


3 simple ways using BI can change the customer experience 

by David Brochu • 1 September 2018

The quality of the customer experience is crucial in gaining the loyalty of your clients. However, many companies do not optimize their customer experience. According to a Forrester study made in 2015, nearly 40% of companies believe that improving their customer experience is one of the biggest CRM issues they face.  A bad customer service does not have […]


How to use business intelligence to make decisions that are based on facts

by David Brochu • 16 August 2018

Since the important information is not always accessible when crucial decisions need to be made, many managers must resort to using their instinct. Having access to quality data helps make better decisions. Paired up with artificial intelligence, business intelligence will even allow you to choose the best candidates by reducing biases. Of course, the nifty […]


Using business intelligence to acquire a single version of the truth

Using business intelligence to acquire a single version of the truth

by David Brochu • 14 August 2018

In 2015, a Forrester survey asked the following question; “What are the biggest obstacles encountered by your company when wanting to improve your customer management skills?” This survey was answered by 251 professionals working on a CRM project over a period of 3 years. And among the various CRM obstacles mentioned in the response choices, […]


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