Small steps

The social CRM strategy is made only for the big guys?

by David Brochu • 26 March 2014

 In June 2010, Gatorade launched its Mission Control, the set up in which this new program was built is quite comparable to that of the international space station ground team. The social networks allowed Gatorade to “tune” into the sentiments of consumers. The following video (Gatorade Mission Control) is a testimony of the multiple and […]

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