Technologies

The low-code: 5 questions about this business tech trend

by Patricia Rivas • 28 July 2020

The low-code has facilitated the creation of business applications. This simplified development approach has allowed the design and development of applications to be reduced from several months to a few weeks. The secret? No traditional coding. More than that, the low-code also opens the door to novice programmers. Its simplicity appeals to many businesses who […]


Why pursue a career in technology? The perspectives of our 11 female experts

by Patricia Rivas • 11 April 2019

Women only represent 20% of the team when it comes to the field of information technology. However, this field offers many career opportunities that go beyond developer positions. To highlight International Women’s Rights Day, we have asked 11 of our women experts each with their own unique background, to explain to us what it is […]


5 artificial intelligence applications that will transform your CRM

by Patricia Rivas • 9 July 2018

It is often said that artificial intelligence (AI) will revolutionize the way companies do business in the years to come. Many companies are already using AI applications that are significantly transforming their opportunities. These companies can now analyze their customer interactions with a depth and speed that has never been seen before. However, not all […]


6 ways of modernizing your CRM to improve the experience of your customers and ensure a successful digital transformation

by Patricia Rivas • 20 June 2018

More than two decades have passed since the first CRM software. CRM services were initially meant to be used as tools to manage marketing, sales and customer service teams. Today, their approach is more global and customer-focused. The introduction of the internet, the cloud, mobile application, and artificial intelligence (AI), have made the CRM possibilities […]


8 key steps for a successful digital transformation in your company

by Patricia Rivas • 1 June 2018

Sooner or later, every company must undergo a digital transformation if they want to stay in line with technological change. Despite all the efforts and investments to modernize their processes, some companies are unable to meet the new expectations of the market. How do you reach the anticipated results and adapt yourself to an increasingly […]


12 ways to create a culture of innovation in your company

by Patricia Rivas • 31 May 2018

Innovation plays an essential role in the success of your company. With the accelerated evolution of digital technologies, companies must be creative and flexible if they want to meet the expectations of their clients. Nice concept, right? But the reality is that transforming your company into an innovation lab is not such an easy feat.  […]


5 Quebec-born companies that have reached a successful transformation

5 Quebec-born companies that have reached a successful digital transformation

by Patricia Rivas • 29 May 2018

Companies are allocating big budgets towards digital transformation to stay competitive. According to Forrester, 59% of companies spend at least $10M, and 29% allocate a budget of more than $50M. This is not surprising when you consider that these investments can improve the customer experience as well as products and revenue. It must be said, […]


What is digital transformation and why does it have such an impact on your company

What is digital transformation and why does it have such an impact on your company?

by Patricia Rivas • 15 May 2018

“Digital transformation” has been one of the most popular topics in business conferences for some time now. There are even tradeshows that are entirely dedicated to this matter, an example is the one that was held in Montreal a couple of days ago (in which we held our own conferences and dug deeper into this […]


Artificial intelligence glossary: a few essential concepts

by Patricia Rivas • 15 February 2018

Artificial intelligence is a word that is currently rolling off everyone’s tongue. Although it has been around for over sixty years, AI is the expression of the hour. Sometimes using the terms “machine learning”, “deep learning” or “algorithms” as synonyms, the media hype surrounding AI would have every reason to cause skepticism. The fact remains […]


Reflecting on 2017 : 3 trends that have marked CRM

by Patricia Rivas • 6 February 2018

2017 has been an extraordinarily productive year for technologies. A great number of innovations have gone from science fiction to reality in our daily lives. Apple has launched a phone which can be unlocked using facial recognition. IKEA has put an online application that works with augmented reality and allows you to view how a […]



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